“Why Smart Jewelers Are Shifting from Solid Gold to Gold-Filled Collections” By Dinesh Choksi Monday, January 5, 2026
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The jewelry industry is evolving rapidly, and one of the most notable trends is the shift from solid gold to gold-filled jewelry. While solid gold has long been synonymous with luxury and investment, savvy jewelers are embracing gold-filled alternatives for their affordability, durability, and versatility, without compromising on elegance. But why is this shift happening, and what does it mean for consumers?
